Bellini, living daylight. Now.
Dear customers,
our values as individuals and as a community have been questioned in recent months. We have all experienced it.
The global pandemic and what has arisen from it has forced us to review our habits and give another meaning to time, both work and personal; we have been called to reposition the “right”, the “good” and the “beautiful” in their place, where they should be, or at the top of the priorities in our lives.
The same happened to me and my company.
During this experience, almost a year ago, Bellini srl began a process of profound reflection on itself, on its own identity.
A long, very intense period that served us to visualize the new objectives for the future and, more importantly, to define a concrete vision of our business for the years to come.
We asked ourselves a lot about what more we could give to ourselves and to you, our customers: the result was a complete overhaul of our business model that we will be able to explain in the coming months.
Today we want to share with you the first of many renewal acts: the restyling of our corporate identity.
Not a simple update, but a substantial transformation: an evolution that repositions us exactly where we want to be in this changing market.
Modulated by the international typographic style, our new visual identity expresses with its linearity a concreteness and minimal elegance in which the genuineness of a passionate and hard-working company merges with an international, lively and dynamic breath.
The paradigm of our new vision.
To complete the itinerary, there is the choice of the new pay off: “living daylight”.
It not only expresses the ultimate goal for which our products are designed and manufactured, that is to create a unique experience in everyday places of living, but it is an invitation to start again with enthusiasm, to follow the beauty and transparency of light , leaving behind us the darkness of the bad moments that have just passed.
I am convinced you will be by our side also in this new phase, just as I have felt close to you over the years.
That’s why I dedicate all this to you and I thank you for being there and being there.
With deep esteem, Stefano Bellini
Not a simple update, but a substantial transformation: an evolution that repositions us exactly where we want to be in this changing market.
Modulated by the international typographic style, our new visual identity expresses with its linearity a concreteness and minimal elegance in which the genuineness of a passionate and hard-working company merges with an international, lively and dynamic breath.
The paradigm of our new vision
To complete the itinerary, there is the choice of the new pay off: “living daylight”.
It not only expresses the ultimate goal for which our products are designed and manufactured, that is to create a unique experience in everyday places of living, but it is an invitation to start again with enthusiasm, to follow the beauty and transparency of light , leaving behind us the darkness of the bad moments that have just passed.
I am convinced you will be by our side also in this new phase, just as I have felt close to you over the years.
That’s why I dedicate all this to you and I thank you for being there and being there.
With deep esteem, Stefano Bellini